Lowered Eligibility Criteria

Under the revised eligibility policy, creators can join the YPP once they reach 500 subscribers, which is only half of the previous requirement. Furthermore, the benchmarks for watch hours and Shorts views have also been adjusted. Creators will now need 3,000 valid watch hours or 3 million Shorts views, compared to the previous thresholds of 4,000 watch hours and 10 million Shorts views. These new, more attainable requirements will initially be implemented in the United States, United Kingdom, Canada, Taiwan, and South Korea.

Revenue Sharing and Growth Opportunities

While smaller creators can now participate in the YouTube Partner Program, it’s important to note that further growth is necessary to fully capitalize on ad revenue. YouTube maintains that the existing YPP requirements will remain in place for revenue sharing. However, once creators achieve the higher requirements, they will not have to reapply to the program. YouTube’s ad revenue sharing program has been instrumental in incentivizing creators to monetize their content, particularly with the introduction of the ad revenue sharing program for Shorts, aimed at boosting the platform’s shortform content.

Following in the Footsteps of TikTok

YouTube is not the only platform making strides towards empowering creators and expanding monetization opportunities. TikTok, another prominent player in the social media landscape, has also lowered the bar for access to its creator monetization features. In a recent announcement, TikTok introduced its video paywall feature, Series, which was initially available to creators with over 10,000 followers. However, the company has now extended the opportunity to creators with 1,000 followers who meet the program’s additional requirements. Series enables creators to share premium content that fans can pay to access.

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Embracing Monetization Possibilities

These changes on YouTube and TikTok reflect a growing trend of granting smaller creators the chance to generate revenue from their dedicated fans and followers. Monetization features such as tipping or paywalls are now available on various creator platforms, and their success hinges upon having an engaged audience willing to support creators financially.

Expanding Monetization Streams

In addition to the YPP updates, YouTube is opening up another monetization stream for a wider group of creators. The previously exclusive shopping affiliate program, which was available to select creators by invitation only, is now accessible to YPP participants in the United States with at least 20,000 subscribers. This expansion allows eligible creators to leverage their influence and generate income through the program.

YouTube’s commitment to enhancing the monetization potential for creators is evident in its proactive approach to revising eligibility requirements and introducing new monetization features. With these changes, the platform is fostering an environment where creators, regardless of their following size, can thrive and build sustainable careers by sharing their passion and expertise with the world.

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